On November 7th 2013 Next Agency held LIVEN seasonal Press Open Day in the showroom in Milan. The day was an occasion for all the Italian press and foreign correspondents to come and review the SS14 collection and book the items for the upcoming shootings. LIVEN offered guests Vintage Bakery specialties, offering assorted cupcakes and macarons, while for lunch a variety of bagels were served with juices and mineral water. A big pop corn machine on dislplay was used to prepare freshly popped popcorn, and the press loved it! Over 100 journalists and stylists came to see the collections and made comments on the different pieces. Many positive comments where made on the refined details, the sartorial techniques and the high quality of LIVEN collection. Many magazines selected samples for upcoming shootings, they also asked for high-resolution still life pictures and brand information.